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Popup is a form of online advertising and digital marketing strategy to promote content and products on the website. They are multifunctional marketing tools that empower brands to interact with website visitors, drive traffic to specific pages, and get emails. 

Pixpa enables you to create a pop-up that appears when visitors view your website.
They are a great way to exhibit your latest blog post or a new product, promote a sale or a discount, invite visitors to join your mailing list, allowing visitors to choose between different language versions of your website. 

Key Points 

• Two types of popups are offered: 
  Email popups 
  Call-to-Action popups 
• Can specify page targeting which allows you to enable these popups on any entry page or a few selective pages.
• Can be triggered based on page scroll, time spent, and exit intent.
• Any number of pop-ups can be active at a time. 

The Announcement Bar is a full-width bar that sits right on top of your website (above the header) and hence becomes the first thing that your site visitors will notice.
This makes it a great place to highlight any important information that you want your site visitors to see and not miss out on. 

Pixpa’s Announcement Bar is a great feature available on all websites built on Pixpa. You can style the bar according to your website design, add a link to the whole bar, or just to a portion of the text in it.
It appears on all pages of your website until the site visitor decides to close it by using the X button on the right corner.

The Mobile Action Bar shows up as a notification bar at the bottom of your mobile website. This helps visitors to contact you easily. The bar stays static irrespective of the page scroll.

It can have up to 4 call to action items giving visitors quick access to important information such as your phone number, email address, location, store URL, and much more as per your need. 

The Newsletter Subscription form is a key for lead generation. Once people subscribe to your form it means that they want to receive your newsletters and are interested in your website/products/blog. 

Using these forms, you can provide frequent updates like ongoing/upcoming offers, new product collections, new event notifications, or anything related to your brand to your subscribers. 

Pixpa lets you build your subscriber base with the help of the Newsletter Subscription Section which can be added to any page of your website or in the Pre-footer section. 

All the Newsletter Subscriptions will be stored in the Marketing & SEO section of the studio, they can be exported and used for email marketing. 

For your website to be indexed and ranked by search engines, you need to optimize your website. The most important step in this process is to add relevant metadata (Title and Description) for your website that search engines will read and index. This title and description will be shown in the search engine results.

Pixpa websites follow SEO best practices, ensuring that your website is ready for search engine optimization without the need for any extra plugins. It gives you the option to add the SEO metadata for all the pages in one go from the SEO Manager. 

Set site-wide SEO metadata (Website Title, Description, and Keywords) for your website. Override site-wide SEO settings by specifying unique SEO metadata to individual pages and galleries to get better results. 

Live chats are an efficient way to increase your sales.

Let visitors contact you through the WhatsApp chat widget from anywhere on your website. It allows your customers to contact you in real-time via chat or message you when you are offline.

Create a beautiful, fully-responsive landing page and deliver any important announcements on your website. A landing page is ideal for an under-construction page, newsletter subscription page, or any announcement. 

Build one-page websites to express your ideas, create landing pages for your web campaigns, or an entry/splash page for your main site. The possibilities are endless. 

Google Webmaster or Google Search Console is one of the most powerful tools to track your site’s search performance.

You can use the Search Console to monitor and optimize Google Search results data for your website (which is called a property in the search console). To use Google Search Console or webmaster tools for your domain name, you need to verify your custom/Pixpa domain name as part of the setup process on Search Console.